Category Archives: Advertising

"Medford" escaped from the mob!

I saw this sign the other day:

Location: Red Line train, Boston/Cambridge/Somerville, Massachusetts

This sign invites you to meet “Medford.” Now, why is it necessary to use those quotes?

I imagine that “Medford” had a normal life — a job, a spouse, a family and a white picked fence. He also had a normal name, like John or Paul.

That all changed the day he witnessed a heinous crime.

No. That all day he decided to do what every single movie tells you not to do and GOT INVOLVED WITH THE MOB!

John/Paul was removed from his normal life, along with his family, and became “Medford.”

That’s how I interpret this ad.

Luck of the Irish

Is that all there is?

Happy “Halfway to St. Paddy’s Day,” everyone! If you’re in Boston, there’s a big party at McFadden’s tomorrow night. I’ll either be there or down the street at the Hong Kong.

Glade Scented Oil Candles WHAT?!

I was watching TV with my roommates Omni and Jessica (who just moved in Wednesday!) tonight when I spotted some egregious grammar in an advertisement.

But first….this was my first experience watching The Hills. Ugh! First of all, the show is so fake that it’s painful to watch. More importantly, however, I cannot believe how Spencer proposed to Heidi! That was the most uncomfortable-to-watch, ingenuine, made-for-TV proposal that I have ever, ever seen. Ugh.

Anyway, a commercial came on for Glade Scented Candles. This is how the commercial ended:

Glade Scented Oil Candles
Quickly fills the whole room with fragrance

Oh, no.

It would be one thing if they said that Glade quickly fills the whole room with fragrance. The noun and verb would have matched, even if it didn’t make sense.

Why did they decide to do this? Quickly fills the whole room with fragrance is not the only Glade motto — in fact, it’s only the motto for Glade Scented Candles. (Check out the Glade site here.) Because of this, I can’t even imagine why they wrote fills instead of fill.

Fill makes more sense for two reasons:

1) It matches the noun

2) The statement could mean a command.

Come on, FILL the whole room with fragrance, why don’t you? Make the scent of your charmingly annoying ten-year-old son’s dirty gym socks nothing but a memory as you unleash the scent!

That, Glade, would make sense to me.

Because of your error, I doubt your credibility. That’s the truth.

I did it on the T!

It’s been a while since I outright vandalized anything, so I kept an extra-sharp eye out for any kinds of errors on my commute time.

It didn’t take long — I saw an error on an ad in a red line car.

TEFL CERTIFICATE
“Learn to teach English worldwide”

So we have the quotation marks, and we don’t even have an exclamation point?

Ugh, unwarranted quotes are awful! Are you supposed to imagine a guy in the back who just shouts these lines out?

Location: MBTA Subway, Red Line, between Kendall Square and Central Square

I crossed them out with my trusty Sharpie, which I now keep in my purse at all times.

There we go. Perfect.

That’s the closest shot I got, but the train was a bit bumpy. (I didn’t want to do it while we were at a stop. The MBTA is strict — people weren’t allowed to take pictures until very recently. Still, I didn’t want to press my luck.)

Unwarranted quotes are bad.

I felt like defacing a Budweiser ad that said Beantown on it. I hate the word Beantown. I don’t know of anybody who lives in Boston and actually likes it.

But I could be wrong. Does anyone from Boston out there like Beantown?

I did it on the T!

It’s been a while since I outright vandalized anything, so I kept an extra-sharp eye out for any kinds of errors on my commute time.

It didn’t take long — I saw an error on an ad in a red line car.

TEFL CERTIFICATE
“Learn to teach English worldwide”

So we have the quotation marks, and we don’t even have an exclamation point?

Ugh, unwarranted quotes are awful! Are you supposed to imagine a guy in the back who just shouts these lines out?

Location: MBTA Subway, Red Line, between Kendall Square and Central Square

I crossed them out with my trusty Sharpie, which I now keep in my purse at all times.

There we go. Perfect.

That’s the closest shot I got, but the train was a bit bumpy. (I didn’t want to do it while we were at a stop. The MBTA is strict — people weren’t allowed to take pictures until very recently. Still, I didn’t want to press my luck.)

Unwarranted quotes are bad.

I felt like defacing a Budweiser ad that said Beantown on it. I hate the word Beantown. I don’t know of anybody who lives in Boston and actually likes it.

But I could be wrong. Does anyone from Boston out there like Beantown?