Glade Scented Oil Candles WHAT?!

I was watching TV with my roommates Omni and Jessica (who just moved in Wednesday!) tonight when I spotted some egregious grammar in an advertisement.

But first….this was my first experience watching The Hills. Ugh! First of all, the show is so fake that it’s painful to watch. More importantly, however, I cannot believe how Spencer proposed to Heidi! That was the most uncomfortable-to-watch, ingenuine, made-for-TV proposal that I have ever, ever seen. Ugh.

Anyway, a commercial came on for Glade Scented Candles. This is how the commercial ended:

Glade Scented Oil Candles
Quickly fills the whole room with fragrance

Oh, no.

It would be one thing if they said that Glade quickly fills the whole room with fragrance. The noun and verb would have matched, even if it didn’t make sense.

Why did they decide to do this? Quickly fills the whole room with fragrance is not the only Glade motto — in fact, it’s only the motto for Glade Scented Candles. (Check out the Glade site here.) Because of this, I can’t even imagine why they wrote fills instead of fill.

Fill makes more sense for two reasons:

1) It matches the noun

2) The statement could mean a command.

Come on, FILL the whole room with fragrance, why don’t you? Make the scent of your charmingly annoying ten-year-old son’s dirty gym socks nothing but a memory as you unleash the scent!

That, Glade, would make sense to me.

Because of your error, I doubt your credibility. That’s the truth.


5 responses to “Glade Scented Oil Candles WHAT?!

  1. I know I would typically agree, but I have to disagree on this one. I mean, have you SMELLED a Glade Scented Oil Candle?! They are amazing! =P

    P.S. I’m JK Rowling on this one; I agree.

    P.P.S. I like to say “jk” as “just kidding,” but that is too boring sometimes, so I figured I would go with “JK Rowling.” You know, give it a little extra kick/Petronus charm.

  2. “Most training programs have only 50% or less comprehension.”
    “Our method is a shocking, but true, 95% comprehension.”

    This came across my computer this weekend from my boss…I am to add it to a flyer. I replied to his email with a lesson in grammar, starting with basic sentence structure. Eeegads.

  3. My pet peeve advertising errors are:
    1) Apple computer’s “Think Different” campaign. I felt compelled to audibly say “different-ly” everytime I saw it.
    2) the cold medicine endorsement from the Maine lobsterman who states, “In a word, it works.” Aaarrrgh! That’s two words!

  4. Sign seen in store window on Charles Street (where they really should know better!):

    “Summer Sale

    The store is selling children?!?!!

  5. Why did you use the four-dotted ellipses instead of the three?

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