I was watching TV with my roommates Omni and Jessica (who just moved in Wednesday!) tonight when I spotted some egregious grammar in an advertisement.
But first….this was my first experience watching The Hills. Ugh! First of all, the show is so fake that it’s painful to watch. More importantly, however, I cannot believe how Spencer proposed to Heidi! That was the most uncomfortable-to-watch, ingenuine, made-for-TV proposal that I have ever, ever seen. Ugh.
Anyway, a commercial came on for Glade Scented Candles. This is how the commercial ended:
Glade Scented Oil Candles
Quickly fills the whole room with fragrance
It would be one thing if they said that Glade quickly fills the whole room with fragrance. The noun and verb would have matched, even if it didn’t make sense.
Why did they decide to do this? Quickly fills the whole room with fragrance is not the only Glade motto — in fact, it’s only the motto for Glade Scented Candles. (Check out the Glade site here.) Because of this, I can’t even imagine why they wrote fills instead of fill.
Fill makes more sense for two reasons:
1) It matches the noun
2) The statement could mean a command.
Come on, FILL the whole room with fragrance, why don’t you? Make the scent of your charmingly annoying ten-year-old son’s dirty gym socks nothing but a memory as you unleash the scent!
That, Glade, would make sense to me.
Because of your error, I doubt your credibility. That’s the truth.