Imagine that you run a large marketing firm and you’re looking to hire a freelance copywriter for occasional projects.
You do research, you weed through the ads on Craigslist and you compile a list of contendors.
Now, imagine this:
One copywriting business is called “The ORIGINAL Koncept & Kopy Overload.”
Would you trust this business’s credibility?
Copywriting is a business that demands accuracy of the written word. Businesses often change the spelling or word choice to reflect a clever play on words or a double entendre. However, in this case, changing the C’s to K’s adds no value to the name. (Neither does capitalizing the word original.) It may be an attempt to be cute — but is cuteness a quality for which ones looks when hiring a copywriter?
Because of this, I do not trust the company’s credibility. The company may, in fact, do excellent work, but I wouldn’t go any further than glancing over the name.
It would be different if it were a restaurant or a household product. The fact that it’s a copywriting business — again, a business that demands accuracy of the written word — makes me wary to go near it.
I contacted the business.
I would like to hear your opinions before I post anything further.