I’m having trouble posting pictures tonight, so I’m going to post about something I was thinking about yesterday.
I was walking down Union Park Street in the South End of Boston (better known as my dream address) and came across Aunt Sadie’s, a lovely little gift shop.
The sign had the letters listed vertically:
There was no apostrophe on the sign, though the apostrophe was used on every other occurence of the store’s name.
That got me thinking. How would it be appropriate to include an apostrophe on a vertical sign like this? I wonder if anyone has ever thought about this before.
There are three options:
- Use no apostrophe
- Put the apostrophe above the S and below the E
- Add the apostrophe to the right of the E
#2 sounds like it would make it look worse, and to strict grammarians, #1 is worst of all.
I think that #3 would be the way to go. If it were me, however, I would have made it a bit different than the other letters — maybe I’d make it a different font; maybe I’d put it at an angle. That’s just what I’d do for aesthetic reasons.
What do you think?