I’m watching American Idol right now and a commercial just came on for Milla Jovovich’s new clothing line at Target. In the commercial, Milla and her design partner, Carmen Hawk, describe their designs.
The line features 1930s-style flowers incorporated in 1970s ways. Milla then describes the line in a few words: “It’s whimsical; it’s fun; it’s ironic.”
This is one of my biggest pet peeves. It seems like the word is only used correctly about 10% of the time.
(I can’t tell you how many times Paula Abdul has said things like, “I find it really ironic that you choose a song that would be so good for you!”)
So, this clothing line is ironic? It’s entirely possible. I’m sure there is a way to find this clothing line ironic.
Now, my question to you:
How could a clothing line be described as ironic?