Ever since I started this blog a year and a half ago, people have been afraid to email me.
The comments are often tossed offhand. “I probably have bad grammar on that email.” “Wow, I actually said their instead of there in that IM.”
I tell the same thing to my blog readers, my friends and my colleagues:
Do not, under any circumstances, be afraid that I’m going to criticize you!
I don’t nitpick your writing. I don’t care about that. Of course, if you write the entire thing without any punctuation, yeah, I’ll notice.
But, seriously: this blog is about advertisements and businesses and professional writing. In short, writing that should be proofread before being presented to the public.
I care about professionalism. When Reebok omits a necessary comma in a prominent advertisement, I’m turned off by the brand. When I call a doctor for the first time and the receptionist at a doctor’s office says, “Was you in a accident?” I look elsewhere.
I value professionalism, and to me, bad grammar represents a lack of professionalism.
In conclusion, don’t be afraid that I’m mocking your writing! If you’re on this blog, you probably know what you’re doing more than most other people, anyway.
Also — thank you for all the emails! It’s going to take a long time to go through all of them, but I appreciate them greatly.