Time has lapsed since I last posted. I apologize. My roommates and I have been searching for a new roommate for our apartment, and after meeting nine of them over the past few days, we are exhausted from the visits as well as the deliberation.
This next gem of a grammar error comes from TheGrammarVandal.com‘s biggest fan, the one who carries the story in the Globe around with her and plays the NPR interview for anyone who will listen: my own mother.
My mom received the following brochure from Verizon Fios in the mail:
As you can see, this is a very nice brochure (that was probably expensive to produce).
Take a look at the first show playing on channels 222 and 223:
At first, my mom thought that they meant to say Arthur, Marc Brown’s lovable aardvark with his own book and television series. I thought Arthur was a PBS show, and I then found out that there’s a movie called Arthur and the Invisibles. Perhaps it has something to do with that; otherwise, there’s nothing about Arthur on Nickelodeon — but there’s definitely nothing about Authur.
(I have no idea what Nickelodeon is doing these days, because in my mind, there’s nothing better than SALUTE YOUR SHORTS, Pete & Pete, Clarissa Explains It All and the first season of All That.)
It’s not like these are fake shows — all the other shows listed in the brochure are actual shows.
“Why would anyone do this?” my mom wondered. “Look at how thick this is! It was so expensive to produce, a nice brochure like this. And look at it. They made a mistake, and nobody is going to take them seriously.”
(My mother is an English teacher. Also, it helps if you imagine the above quote in the thickest Revere accent imaginable.)
My accent isn’t nearly as thick, but my thoughts are the same. Verizon spent tons of money on marketing. They probably have graphic designers, advertising consultants and publicists, at the bare minimum. And they didn’t hire a copy editor.
Verizon, next time you create a brochure, be sure to email me first.
It always amazes me when people think nothing of hiring the most expensive advertising firms out there, and yet these errors still surface.